iTunes podcast stats were supposed to be here by now.
Yes, that’s right. If you, like us, have been waiting patiently – kind of like my dog when he knows there will be treats – for the stupid things, you’re probably ready to jump out the window, like us, by now. Seriously, what’s the hold up here with Apple and the darn iTunes podcast stats?
We are not the only ones who feel slighted, and will refer you back to Nick Quah’s commentary earlier in the year (when it did actually seem like there would be updated iTunes podcast stats available while the sun was still shining on this calendar year) –
Here’s the headline: Apple is finally opening up in-episode analytics for podcasts. The data will be anonymized, consistent with Apple’s general stance on privacy, and the new analytics layer is scheduled to arrive with the iOS 11 update this fall. This means that podcast publishers will, at long last, receive data that tells them just how much of their episodes are actually being listening to — within the Apple Podcast app, at least, which is still largely understood to serve the majority of listening.
Instead of bringing you a breakdown of how the new (maybe great, maybe not) iTunes podcast stats are working, which was the planned topic for this particular article, we’ll just be complaining about how Apple never seems to do anything podcast friendly any more; never you mind that Apple was built on the iPod until the iPhone came along and really kicked off the podcast as a medium.
Why are iTunes podcast stats important anyway?
If you’re new to the podcasting sphere, or maybe you’re thinking about starting a podcast, you need stats. Without them, you can’t tell how many people are listening to your episodes, and you have no idea whether you’re gaining any traction. If you’re using a semi-decent podcasting platform (we use Seriously Simple Podcasting), Stitcher, or Libsyn, or other proxy feed, you might be getting some stats, but you’re not getting the stats that count.
It’s estimated that as much as 80% of the actual podcast listening is doing on the iTunes platform -so not knowing what’s happening on the platform is like throwing darts in the dark with a pig in the room – you’re going to hear some squealing, but you’ll have no idea what you hit.
On a side note, if there’s a magical addition of iTunes podcast stats before the next monthly installment, we’ll do a special edition to let you know about it, and then break it down in the December update.