Mobile trends that consumers will see this holiday allows companies to communicate in ways that they may not have thought of before.
Restaurant promotions create flawless hyperlocal messages that creates a mobile buzz to clientele to get them through the door.
Online courses are hot right now – moneymakers for their creators when done correctly, and actually teaching “students” as well.
There is a lot more talk today about iBeacon, Eddystone Beacons and the technology behind it.
The term proximity marketing is a strong force in the mobile sector because it integrates well into any marketing strategy.
Create opportunities and engage further with far more customers, iBeacons are used widely as reminders to your mobile phone. These are mobile marketing strategies that create new advertising and revenue streams for retail, exhibitors, hospitality services.
A popular question that we dealt with over this last couple of holiday seasons is; how exactly does an iBeacon work?
Although our clients are not techies – they still are curious about it. Today, I write with my techie hat on. Not to worry, I have my marketing hat on, to discuss ways to use it