Realtor tech will be the rising tide that floats some agents, brokers and agencies if there’s a downturn in the real estate market this year.
Now that Zillow has decided to compete with Offerpad and OpenDoor in the “cash for homes” game, will this create an even more difficult market for realtors and brokers?
Successful realtor advertising depends heavily on mobile integration these days. If you aren’t actively using mobile as part of your campaigns, you are leaving money on the table.
Many realtors and real estate agents don’t spend a lot of time trying to get more listings. Is this a mistake or should some realtor marketing plans focus solely on being the selling agent?
Real estate marketing in the digital age takes a lot more tools to create successful campaigns.