Cognitive bias is inherent in everything humans do. Understanding the effects and knowing how to counter them is the important part of the equation.
Managing real estate transactions in a time of uncertainty requires a steady hand, a strong stomach and a willingness to go the extra mile to get it done.
Realtor tech will be the rising tide that floats some agents, brokers and agencies if there’s a downturn in the real estate market this year.
Now that Zillow has decided to compete with Offerpad and OpenDoor in the “cash for homes” game, will this create an even more difficult market for realtors and brokers?
Successful realtor advertising depends heavily on mobile integration these days. If you aren’t actively using mobile as part of your campaigns, you are leaving money on the table.
Many realtors and real estate agents don’t spend a lot of time trying to get more listings. Is this a mistake or should some realtor marketing plans focus solely on being the selling agent?