Designing your Wallet Marketing Campaign – [Part 2]

Designing your Wallet Marketing Campaign – [Part 2]

UPDATE: We now that mobile is taken the lead into today’s marketing efforts. -we’ve become a #mobilefirst with the way we use technology.  And for those that are not sure how a mobile channel or even an OMNI channel works, we breakdown what a mobile...
Designing your Wallet Marketing Campaign – [Part 2]

Designing your Wallet Marketing Campaign – [Part 1]

Mobile has surpassed laptops as the most used device when exploring the internet by a whopping eighty percent. Most people spend their time accessing the internet using a smartphone. Our eyes are always looking down at our phones. Most business owners know a mobile...
Proximity Marketing Results from Top Trade Shows

Proximity Marketing Results from Top Trade Shows

Last month I discussed the success of top NBA teams using iBeacons throughout their arenas using proximity marketing to provide a better user experience.  This month were discussing top trade shows using iBeacons to engage and communicate with attendees on a mobile...
Marketers, Here’s Why Your Events Suck

Marketers, Here’s Why Your Events Suck

Marketers, I hate to break it to you, but most of your events suck. First thing you can do is stop with the whining, complaining and outright denial.  Either go read another article somewhere else (I’ll even give you some suggestions in bold print right here),...