UPDATE: We now that mobile is taken the lead into today’s marketing efforts. -we’ve become a #mobilefirst with the way we use technology. And for those that are not sure how a mobile channel or even an OMNI channel works, we breakdown what a mobile...
Mobile has surpassed laptops as the most used device when exploring the internet by a whopping eighty percent. Most people spend their time accessing the internet using a smartphone. Our eyes are always looking down at our phones. Most business owners know a mobile...
Because mobile is the perfect place for a restaurant marketing strategy to acquire loyal customers and boost sales, offer targeted reminders with lock screen messaging while getting rewarded.
Mobile lock screen notifications offer the opportunity to leverage previous attendees, which is a perfect way to increase attendance for your next event.
Last month I discussed the success of top NBA teams using iBeacons throughout their arenas using proximity marketing to provide a better user experience. This month were discussing top trade shows using iBeacons to engage and communicate with attendees on a mobile...
Marketers, I hate to break it to you, but most of your events suck. First thing you can do is stop with the whining, complaining and outright denial. Either go read another article somewhere else (I’ll even give you some suggestions in bold print right here),...