Event Networking: Handshakes meet Mobile Opportunities

Event Networking: Handshakes meet Mobile Opportunities

Just returning from one of the larger trade show floors that I ever attended in Las Vegas, larger by 50% than last year, I found it easy to go up and the rows getting all my steps in, which amounted to 6200.   For exhibitors, there’s no better way to get their...
Proximity Marketing Results from Top Trade Shows

Proximity Marketing Results from Top Trade Shows

Last month I discussed the success of top NBA teams using iBeacons throughout their arenas using proximity marketing to provide a better user experience.  This month were discussing top trade shows using iBeacons to engage and communicate with attendees on a mobile...
Marketers, Here’s Why Your Events Suck

Marketers, Here’s Why Your Events Suck

Marketers, I hate to break it to you, but most of your events suck. First thing you can do is stop with the whining, complaining and outright denial.  Either go read another article somewhere else (I’ll even give you some suggestions in bold print right here),...
Trade Show Marketing with Mobile Wallet Passes

Trade Show Marketing with Mobile Wallet Passes

Last week, I gave a talk at a trade show in Vancouver. As you might expect, I addressed the topic, mobile marketing, from the point of view of building up distribution through mobile, similarly the way an email list is built. I was on a panel with email marketers with...