Mobile has surpassed laptops as the most used device when exploring the internet by a whopping eighty percent.
That means most people spend their time accessing the internet using a smartphone.
Business owners who now think a mobile marketing strategy is essential to their marketing efforts should think about mobile wallet passes stored into Apple Wallet.
Strategies using a wallet market campaign are what your competitors are already doing. Let me show you what mobile wallet passes can do.
A mobile wallet pass brings brand awareness to your business.
There are a few fundamentals when designing a pass that works with any mobile marketing strategy.
Custom design your pass to look like your other marketing collateral. The product or service is displayed onto the front of a pass. Be seen by everyone to increase brand awareness.
With our podcast pass, Mobile Wallet Marketing Made Easy, we target our subscribers listening to our podcasts.
Here are 3 key tips when designing your wallet marketing campaign:
1 – The front of a mobile wallet pass uses clean and simple graphics.
Our Domino Research logo is clear along with the name of our podcast.
2 – The headline informs your loyal users exactly what you are all about. We update our pass with the latest podcast episode.
A mobile update engages our listeners to listen right from the mobile device with listen links.
3 – A QR Code is your best share feature. Scan the QR code to pass the pass from phone to phone. Try it out! (Users can also share the pass using email, SMS, messaging software, etc)
We provide unlimited distribution Its best place on the front of the pass below graphics.
These elements are key to designing a sleek looking wallet marketing campaign.
Link campaign to what you want users to be are all on the back of the pass. Drive traffic to your content, offer or educate. All in one place, all on one pass!
Start your own wallet marketing campaign with passes right into Apple Wallet, and a variety of Android wallets. Look sleek doing it and market to where people are looking just like your competitors.