Great post from Think with Google – if you’re not following their Mobile Moments, Micro Moments, etc tracks, it’s probably a good idea to just check in and see what the fuss is all about…  when someone like Google puts its full weight behind a concept, it’s not likely to fail –

Micro-Moments: Your Guide to Winning the Shift to Mobile

Micro moments aren’t relegated to any one industry, but rather, can be applied across a broad spectrum of verticals.  Mobile is the fastest growing communication medium for both advertising and contextually based services.