The last couple of months proximity marketing using iBeacon deployment is on the forefront of digital marketing.
Results are exceeding expectations by the marketing professionals. Industries, like major airport terminals are seeing huge results from it. Big sports and stadiums and PR firms are on the forefront of using proximity marketing will be work over $50 billion by 2022.
One of the first global users of using iBeacons are airports. Global airports are on the rise with a pilot projects using iBeacons are in developments for 2019. As a veteran traveler, I use the boarding pass inside mobile wallet.
Here are various boarding passes used in this last year:
Here is a mobile update from a boarding pass that I see right on my lock screen:
Now what does using iBeacons mean at airports?
A better user experience for travelers as 35% of the top 20 U.S. airports have already deployed iBeacons and the next few years there will be continued growth, meaning more travelers will use their mobile device for their boarding pass and to be communicated through mobile.
San Diego airport wanted to improve the traveler’s journey throughout their airport. iBeacons were deployed not only in the terminal but in parking lots. This meant that communication starts as they arrive at the airport. Travel time, directions and reminders were used to message travelers for a better user experience.
At the Brussels airport, iBeacons were deployed to communicate with travelers to alleviate stresses while traveling. By deploying over 150 iBeacons throughout the entrances, check-in’s screening, gates and shops throughout the airport, travelers were provided with a flow of relevant information for their flight allowing them to enjoy what the Brussels terminals had to offer- which is time to shop.
In Munich, this growing airport has a huge shopping mall inside in the terminal. By deploying iBeacons it allow for travelers found over a two-third click through rate(CTR) for their mobile updates. The purpose of deploying iBeacons in this airport was to increase revenue for their terminal shops. This click through rate meant an increase in online traffic with websites and related online shopping tripled during launch week. The tenants of Munich’s airport shopping mall saw value in using iBeacons to navigate their customers with comfort and convenience.
Travelers are being notified with mobile updates when having their boarding pass stored inside their mobile wallet. In North America close to half of them are already using iBeacons. On a global scale, iBeacon deployment at airports has risen because mobile communication works.
iBeacons work to get more foot traffic to your business to increase revenue and provide travelers with a better user experience.