Great column on the Inman (non-paid) website the other day – breakdown of email marketing results over the past ten years with suggestions on how to improve marketing, response, and conversions. 

What’s even more insane is that real estate agents spent $312 million nationwide on direct mail last year. With 44 percent of direct mail going unopened according to, that’s flushing roughly $137 million down the toilet.”

Read the article here –