We talk a lot about how Concierge Services, VIP hosts, casino hosts, and the like can use mobile wallet marketing and digital marketing to their advantage.
And we’re not the only ones who think this is a smashing idea – it seems that Hilton Worldwide is onboard with adding digital service to their programs – only they’ve taken it a step further.
As artificial intelligence grows in power by leaps and bounds, the challenge now is for companies to find ways to best leverage the advances to enrich customer experience. Officials at Hilton Worldwide believe they’ve answered that question with “Connie,” an entirely digital concierge powered by IBM artificial intelligence.
Bottom line – companies like Hilton and other big budget, big name brands will work harder on their own loyalty and customer service automation plans, forcing the SMB to get into the game or be left behind.