To build a strong connection towards a mobile experience is a driving force of millennial marketing.
Millennials respond differently then traditional marketing strategies. They want to be passionate and loyal about the Brands they choose to share with their digital reputation. Brand identity relies on shares and engagement through social media is now all done with mobile-first experience. Thats how big Brands like Nike, Sephora and Starbucks are finding success in the 18-34 year old demographic.
Now any SMB can now market just as easy as big Brands can using mobile wallet passes. An easy marketing channel to reach the millennial marketplace.
Mobile wallet passes are a convenient extension for any SMB to use to bring their Brand to mobile devices – all without having to build apps.
Forget about building apps?
Instead, engage with millennials using a mobile wallet pass that sits inside Apple Wallet that creates opportunities to market to them. Millennials are on mobile but your business Brand does not need an app to be noticed by them. Mobile wallet passes uses Apple technology to engage with your users. Integration is as easy as filling out a form, no app developers nor expenses.
Any SMBs brand strategy should include a mobile wallet pass thats seen by millennials right on the lock screen. People look at their lock screen approximately 80 times a day. Millennial marketing is about creating a strong connection that they will want to share, so indulge them.
Create share features that are seen on the back of mobile wallet pass that makes it easy to drive your loyal users where you want them to go like Facebook or Twitter to share their experiences. Brands that succeed with millennials are marketing to them directly to mobile and understand that interaction is unlike traditional marketing channels, a mobile marketing strategy facilitates a mobile experience.
Millennial behaviors are experience-driven consumers. A shift to mobile by SMBs wanting be part of the journey find there’s not better way to drive them then with a mobile experience.
Engagement builds a strong connection with them through a mobile marketing strategy that includes mobile wallet passes.
Engage with a mobile experience to build a strong connection through mobile wallet passes is millennial marketing strategy that works because it provides what millennials look for which are:
- mobile updates that are seen yet unobtrusive on the lock screen
- share features with direct taps to preferred social media sites
- convenient way to be part of millennial journey all without an app
Talk to us about using mobile wallet passes to gain hyper-responsive buyers in a most attractive mobile channel. Millennial marketing is leading the way with mobile experience, be part of the journey and gain a loyal following one that is already familiar with millennials, even if your business may not be.