In 2016, successful real estate agents and brokers will continue to push the technology curve to work in their favor.

Simple things, like mobile marketing, better stats for measuring ROI, and data driven campaigns that target customers smartly, will be the top tools that get the most bang for the buck.

We already know that more than half of online browsing takes place on mobile – today – right this minute, yes, that’s correct.   Chances are better than 50% that you are reading this on a mobile device, whether it’s a phone, tablet, “phablet”, or maybe a watch even…  and the chances that you’ll react based on how you perceive this when reading it on your mobile devices, well those are 100%.

What are some things that top agents and brokers need to pay attention to for the new year?  We found a few articles that should help to shed some light on the up and coming trends and give you some ideas on what’s not going to make your life easier or your bank balance fatter:

  1. First, and foremost – DO NOT create an app for yourself or your brokerage.   Stand alone apps only work if you have enough clients to support the creation and ongoing maintenance costs – so unless you’re Starbucks, Keller Williams or Southwest Airlines, you probably don’t.
  2. Does your company have an existing app you can leverage?  We know most of the majors – Keller Williams, Re/Max, Century 21, etc have created apps; if you work for one of these companies, get yourself listed in the app, ASAP! 
  3. Zillow, Trulia,, ActiveRain, etc – parlay a user account on one of these (or multiples if possible) into some extra mobile juice.  Yes, it will likely cost you, but that’s the cost of doing business.  
  4. Social Media – whether you love or hate Facebook, Twitter, LinkedIn, Instagram and any of the other legions of social media platforms – just remember, someone is reading what’s being posted there.  Find one or two that fit with your demographic and start actively promoting yourself and your business.  Start small, find your footing, and then get ready to pay for targeted traffic. 

Oh yeah, and don’t forget to keep an eye on connected cars, there could be some interesting developments there in location and proximity targeting for ads.   There should also be some interesting stats about watch and wearables adoptions numbers as we move into Q2 of the year. 

If you’d like to know more about location, proximity, and mobile wallet marketing, click here for tons of great information!