Movers and shakers in the real estate world… I guess this one slipped by us last month.  

Placester will also acquire HomeFinder LLC’s top-ranked open house management tablet app, OpenHomePro. The app provides agents the digital tools to take full advantage of open houses, by helping to collect and convert leads from open house sign-ups, automating email follow ups to guests, and promoting home showings on social media through the app’s one-click sharing function. Existing Placester customers will soon have access to OpenHomePro’s iOS and Android versions through Placester’s app platform.

“We are excited to welcome an experienced team of mobile engineers, data scientists and marketing specialists to the Placester family,” said Matt Barba, CEO and co-founder of Placester. “This team brought the real estate industry a host of valuable resources including the popular app OpenHomePro, and we can’t wait to see what we can accomplish together at Placester.”

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At this point there are about a million different tools (besides ours, and counting ours) that enable agents and brokers to tap dance their way around both a listing appointment and a showing, so we’re not entirely sure what the big deal is with this deal.