This is like part # nine million and eighty three billion in our series about how to figure out if your podcast stats tell you whether or not your podcast is doing ok.
Podcast stats tracking sucks for the most part.
I know, I know, I know. Which part sucks worse? The iTunes, the stats that come with your plugin, the difficulty in setting up Google Tag Manager to track them properly?
(Stay tuned, we are going to have a complete rundown of how to use GTM to track things if we can ever actually get it working right on our own site!!!!!)
In the meantime, we have another random article we found about podcast stats –
How to Measure Podcast Downloads – from a guy named George Weiner at WholeWhale – and he seems to have his s**t together –
Podcasting is a decentralized medium — the point of consumption happens across different devices and platforms. A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives.
So far, so good.
Next up in George’s article –
So, the answer is you can’t tell iTunes subscribers with 100% accuracy. In order to find subscribers, you need to have a third-party hosting service like PodTrac or Podbean. A service like this will help you track unique downloads by client/device that uses the iTunes library.
NO NO NO NO NO
Subscribers are bulls**t, let’s remember that we already published an article about that – subscribers are a HORRIBLE metric due to the inconsistencies and failures of RSS feed tracking that doesn’t count audio properly.
But we’re not discounting his methods entirely –
Remember, just because something is difficult to measure doesn’t mean it isn’t worth doing. As content platforms and devices become more diverse, it is a good idea to make sure your content can follow your audience.
OK this is something we can get behind.
Stay tuned for the GTM (Google Tag Manager) method of tracking podcast stats. It’s not easy and it’s hard work to set up. But we think you’ll be glad for it when we show you how to do it.