Real estate marketing technology sometimes seems to move at a snails pace.
I’m not talking about the Zillows of the world; those guys are adding new stuff so fast it’s almost impossible to keep up. Of course they’re also grabbing market share among home buyer searches at a phenomenal rate – one of the more important end results from their technological dominance.
We’re talking about the average real estate agent or broker, and where they are going with their real estate marketing technology implementations.
We found a super article in RealtyBizNews.com the other day about where we’re at this year with updated real estate marketing technology.
We, of course, love the article because it flat out tells you all that beacons are a big deal in the real estate sales and marketing arsenal.
Leading Edge Technologies for Real Estate
Some agencies are already making use of QR codes to market listings, by embedding them in their flyers, on signs, or even on their website listing. It helps customers to capture information on their favorite listings and see them in detail. However, another type of leading-edge technology that is soon to appear in real estate is Beacon. Now, iBeacon is being used in real estate to broadcast information to buyers on their smartphone without them scanning a QR code.
You may have realized by now that we’ve got specialty packages both for brokers and for agents – which are dependent upon how many agents or listings you have on your roster. Keep that in mind if you’re looking at budgeting for the fall marketing season (not to be confused with the all important summer marketing season, lol!) or if your sales and listings goals for the year are falling short of your expectations and planning.
What else is hot in real estate marketing technology?
From the same article, we’ve got:
- Search engine strategy
- Taking advantage of portals like Zillow
- Virtual Tours
- Mobile first marketing campaigns
We’re pretty much in agreement with the article, and our advice would be to start by choosing one or two of the list items and creating a strategy based on an entire campaign, not just a hit or miss attempt at getting some extra traffic once (and then forgetting it because you didn’t get over the top results on your first attempt).
The big thing to keep in mind with any sort of real estate marketing technology that you implement is that it’s not likely to have immediate results that are so fantastic your socks are knocked off.
You’re creating a long term plan that will not only help you get more listings and sales immediately but also lends itself to generating more referrals and long term business that increases over time by continuing to use the technology in your marketing.