The other day I was on the phone with a professor at a nearby college discussing what the latest restaurant marketing trends are for his latest course.
I reviewed his previous course outline, which in itself is a comprehensive overview of digital and mobile ecosystems in building and managing daily marketing operations.
We went through current restaurant marketing plans as part of the course materials, reviewed the common methods inside the ecosystem as SEO and social media best practices and the latest digital trends.
[LISTEN NOW]Mobile coupons, loyalty and rewards programs offer restaurants the chance to engage fully with clientele.
Recently the focus of marketing strategies is shifted to mobile based ones, since we preach #mobilefirst marketing, we were eager to provide trends that we are seeing in restaurants.
When thinking mobile, it takes an app to download from the App Store or scanning a QR code for a restaurant card to popup.
At MobileWalletMarketer.com when it comes to restaurants using a restaurant cards in what ways are they using it, once its added inside Apple Wallet app.
The most popular trends are the ones working together in unison to form customer engagement directly using the mobile technologies in everyday ways. Mobile fits in with this ideology brilliantly.
The existence of mobile devices have brought with it a way to communicate and get information to us – on the go. hyperlocal messaging, proximity marketing, iBeacon technology – you may of heard these various terms to describe them.
Most restaurant marketers experience using messaging on the lock screen the best word-of- mouth digital marketing that they’ve come across that provides customer engagement craving. The daily special on the lock screen is one of our most popular trends that involves hyperlocal messaging.
To give your clientele that service level required when entering your restaurant is to give them a welcome message evoking a response while targeting engagement. These messages are hyperlocal – they happen as the passby your restaurant or nearby it, creating a call to action that tells them where they are and why they should eat at your establishment.
Another winning trend is using geofencing around the vicinity of the restaurant to entice foot traffic to walk into your restaurant, not the one across the street.
Restaurant turns chalkboard signs into an entire mobile campaign makes the professor’s course outline be recent, on trend and dynamic to his lesson plan.
We work with your current needs to see what best strategy works and then apply it to get the most out of your restaurant marketing campaigns. We provide a roadmap to turn your current promotions into mobile ones. Contact us just like the professor did and get your restaurant marketing on point.