Nearly every homeowner who is selling a property expects the agent to host at least one open house.
It’s almost de rigeur these days. Top producing agents have a routine that works with their style of selling, and many homeowners walk away with multiple offers following an open house.
We like this article from US News, which has some common sense suggestions for homeowners about getting the job done –
A Carefully Crafted Timeline. You can expect the first open house to be held within the first two weeks of placing it on the market, ideally during the first weekend. When potential buyers are notified of a new listing in their online searches, already having that first open house scheduled can give them a default window of time to view it if they aren’t able to do so sooner.
This one should be obvious – the faster an open house is scheduled, the faster the property has a chance to move. Properties that move in the first few weeks of being listed often sell for more money than those that take longer to sell. Not every homeowner understands that properties ‘go stale’ after being on the market for a while.
Spreading the Word. While you should trust your agent to handle the majority of advertising, there are still things you can do to help out. Your goal is to capture the largest number of people in the shortest amount of time with the greatest results. Simple, right?
Of course it’s a great idea to have the homeowner spread the word about the open house – to anyone they know or might know someone else that’s interested. It’s also a great way to get clients to participate without getting in the way.
If you are still living in your house during the listing period, cleaning up all those day-to-day items is very important. Don’t just pile them in your junk drawer, though. Make sure drawers, cabinets, and closets are all organized. If this seems too much to ask, start throwing things in the back of your car while you’re out during the open house. Do whatever it takes for your house to be as immaculate as possible.
Everyone has stories about homeowners that couldn’t understand how much stuff is too much stuff when presenting a home for sale. It’s unfortunate that they can’t all start packing away at least half their tcotchke collection and sending extra clothing out to the donation bin before the For Sale sign even hits the yard.
As an agent or a broker, it’s critical for you to get as much information from prospective buyers who are touring the open house as possible.
Written registration forms that collect email, phone, and name are great, and we also suggest using a mobile wallet marketing pass install QR code at the point of registration.
Getting prospects to install a pass about a particular property means that you can market to those prospects again when you have a similar property that’s on the market. Whether it’s location, size, price range, or some other variable that causes a family to like one house generally means they’re going to like a similar house nearby.