Last week, I gave a talk at a trade show in Vancouver.
As you might expect, I addressed the topic, mobile marketing, from the point of view of building up distribution through mobile, similarly the way an email list is built. I was on a panel with email marketers with large email lists. A mobile wallet pass is similar to an email list that engages and needs nurtures, providing a mobile culture in trade show marketing that attendees and exhibitors crave.
As I took the microphone during the panel, I educated my audience “that mobile wallet marketing is more than just “building a list” continuing on “..It’s not just building a list but a mobile-first culture that engages with both prospects and clients.”
I pull out my iPhone and asked everyone to pull out there’s turn on AirPlay and add a mobile wallet pass to their Apple Wallet, we were done in all of 10 seconds.
I further explained that during the rest of the day, walking through the conference, I’ll remind you of my location and the location of my booth- all with mobile updates that are seen right on the lock screen.
“Growing these loyal users where they are looking – right at their phones, even better – right on their lock screen!”
“A mobile experience is one that engages with the user…” I explained further that in mobile marketing, “building a list” is not sending an entire email out to subscribers. Instead, send mobile updates to loyal users.
These mobile updates are offers, educational messages, reminders or location based messages, the types of updates are endless.”
These messages direct your users to your content, drive your traffic from the back of a pass.
At events continue to gain leads with a mobile wallet passes. Provide interested prospects of ways to keep in contact using a mobile device, not just with a business card.
- prospects will never lose your number or email again. With one tap from the back of a mobile wallet pass, Call to action links are right there.
- social media links – Add your profiles to the back of the pass, encourage prospects to easily share your mobile wallet pass
- iBeacon – message attendees towards your booth to gain more foot traffic
Afterwards, drinking a cocktail at happy hour an attendee tracked me down to ask: “I understand its important to build my list but when do I start promoting it?”
I took a sip of my drink, gave him some solid advice and told him to start immediately – as its not the size of your list that matters it’s how you engage with them.
A mobile update to engage with loyal users turns them into hyper-responsive buyers. Its amazing when SMBs stay ahead of the competition when using mobile wallet passes with their trade show marketing.
Do not let your competition sneak up behind you, instead leave them in the dust with attendees using trade show marketing.
[RELATED: iBeacon Planner Integrates Easy with any Mobile Strategy]
Remember, growing a loyal base with a better mobile experience, is similar to building an email list – mobile updates are the hook.
Let your user know the cool or exciting things you have for them. Use the headline of your article to engage.
A trade show marketing strategy will benefit any size event. Offer attendees to stay engaged using their mobile phones.