Ah, yes, we’re beating this horse again. And again. And again. Oh, it looks like we’re not the only ones trying to get the point across! ;-}}}
Think with Google is on the same bandwagon – and have some seriously impressive numbers to prove it.
Yep. That’s the word. And you wonder why we keep telling you that mobile wallet marketing is the easiest, most simple way to get started targeting prospects and customers where they are contextually most apt to love your messages?
Smartphone shopping has created a new “front door to the store.” That’s the phrase the retail giant Target now uses after learning that three-fourths of its guests start their shopping journey on mobile, and that one-third of guests who click on a mobile search ad take a trip to a Target store. Similarly, the telecommunications company Sprint discovered that one in four people who click on their mobile search ads end up in a Sprint retail store.
We do find that the most interesting part of the equation is how hard Google, Amazon and others are working to keep shopping online but hedging their bets by pushing local search and immediate delivery.